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#Design System

#UI Component

#Blade DS

My Design Process

My Design Process

My Design Process

My Design Process

My Design Process

My Design Process

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Motion design is a powerful tool that can elevate user experience by adding a layer of delight and clarity to digital products. But where do you even begin? This article peels back the curtain and reveals the UX motion design process, taking you from identifying opportunities to crafting beautiful and effective animations.

Step 0: Discovery

Step 0: Discovery

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

Before diving into animation, it’s crucial to pinpoint where motion can truly benefit the user. Three methods come in handy:

  1. Motion Audit: Analyse user journeys and identify hurdles. Can motion smoothen these interactions?

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

2. Usability Testing: Observe users and uncover confusion points. Motion can clarify complex functionalities. few user queries in testing can provide hint. for example:
“I don’t know where to focus.” 
“What’s most important here?” 
“How do I know what to do next?” 
“How do I know I have completed my task?” 
“I don’t understand what this data is telling me.”

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

3. Brand Alignment: Study existing brand animations and ensure your creations maintain a consistent feel. if not then define branding guidelines and create animation with a similar motion feel. 

Step 1: Understanding the User

Step 1: Understanding the User

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Empathy is key. Conduct user research to understand their needs, goals, and the brand’s personality. This foundation shapes the purpose and direction on where to include animations.

Step 2: Aligning motion purpose and Getting Buy-In

Step 2: Aligning motion purpose and Getting Buy-In

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Define the animation’s purpose. Does it guide users through a flow? Provide feedback? Tell a story? Clearly communicate the benefits to stakeholders to secure their approval.

Step 3: Filling Your Inspiration Well

Step 3: Filling Your Inspiration Well

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Inspiration can strike anywhere! Here are some ways to prime your creative pump:

Step 4: Brainstorming

Step 4: Brainstorming

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

The best ideas often emerge unexpectedly. Here are some techniques to spark creativity:

  • Freewriting: Capture a continuous stream of thoughts to unearth hidden ideas.

  • Mind Mapping: Visually organize your thoughts and explore connections between them.

  • Dos and Don’ts Lists: Set boundaries and guide your creative direction.

Step 5: Storyboarding

Step 5: Storyboarding

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Turn your ideas into visuals. Storyboards help you refine your concepts and present them clearly to your team. Explore multiple options using a divergent-convergent approach (generate several ideas, then choose the best one).

Step 6: Prototyping

Step 6: Prototyping

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Once your idea is confirmed, create a prototype to test its effectiveness. Tools like After Effects can bring your animation to life. While animating, consider incorporating principles like easing and follow-through for natural-looking motion.

Step 7: Implementation

Step 7: Implementation

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

For developers to faithfully implement your animation, provide detailed specifications. This includes animation duration, easing styles, and potentially a text-based spec using plugins like Inspector Space-Time.

Step 8: Usability Testing and User research 

Step 8: Usability Testing and User research 

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

The design process is cyclical. Conduct usability testing with your animation in place. Observe user interactions and make refinements as needed.

Conclusion

This is a comprehensive overview of the UX motion design process. Remember, it’s not rigid. Adapt it based on project needs and team preferences. With practice and an eye for user experience, you can craft motion design that elevates your digital products and delights your users.

Tools

Tools

Figma

After effects

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