Notes

1. User Experience Metrics

• Task Completion Time → Does motion help users understand navigation or interactions faster?

• Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?

• Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).

2. Engagement & Retention

• Time on Task / Session Duration → Subtle delight animations may increase time spent.

• Return Rate → If motion design makes the product feel smoother, users are more likely to come back.

• Feature Adoption → Does animation draw attention to new or underused features?

3. Perception & Emotional Impact

• Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”

• Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”

• Qualitative Feedback → Gather user quotes about how the product feels.

4. Accessibility & Usability

• Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).

• Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.

5. Experimental / A/B Testing

• Variant A (no motion) vs. Variant B (motion-enhanced)
  -Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
  -Use analytics funnels (onboarding completion %, checkout conversion, etc.).

6. Internal Product Metrics

• Support Tickets → Do animations reduce “How do I…?” questions?

• Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.