#Motion
Motion Design Team
Motion Design Team
Motion Design Team
Motion Design Team
Motion Design Team
Motion Design Team
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
Motion is not just about animating illustration. It can help achieve a lot other aspect of product.
1. Visual Motion:
1. Visual Motion:
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
Visual Communication like CVPs, Tour
User Feedback like loaders, icons
Storytelling within app, i.e. Success animations, , Illustrations, Empty state, etc.
Interactive Animation (Rive):
It's possible to create a Dev ready UI and visual elements with Rive as well, in future we can replace development of UI with Rive which doesn't need backend support and have one time. Rive use-cases
2. Motion Design System:
2. Motion Design System:
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
To Bring Consistency and reduce the re-work (example: Razorpay MDS )
Motion branding,
Motion guidelines,
Interaction in UI Components,
UI patterns Transitions,
Motion Illustration System
3. UI Prototypes:
3. UI Prototypes:
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
Every user interaction and transition details counts. We can design for better interactivity, gestures, transitions, and delight elements.
For better Dev referencing and help in making more fluid flows
Prototypes for User testings and research
Audit the app and design better screen transitions.
Benchmark: https://benji.org/family-values
4. Product Marketing and Banner Animations
4. Product Marketing and Banner Animations
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
-In-app marketing banners
-For new-product releases, we can handle Product launch videos, UI Showcase, How to Videos.
5. New initiatives ( Motion heavy )
5. New initiatives ( Motion heavy )
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
We work on side projects and keep experiments on new things
Spotify Wrapped
Interactive Quizzes
Mini in-app Games
Visually Talking AI
All can be possible with Rive
6. Design Automation
6. Design Automation
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
-Motion Garage: Motion Templates Tool (Hiring posts✅, Social posts,)
-AI generated Videos: We can define fixed visual style with JSON prompt
-Design to Code: Play tool can convert directly to X Code, maybe in future there can be a tool which can convert design into React Native code, there motion designer can help in designing prototypes and directly build flows ready to go live.
Measuring Motion Impact
Measuring Motion Impact
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.
1. User Experience Metrics
Task Completion Time → Does motion help users understand navigation or interactions faster?
Error Rate / Misclicks → Do animations reduce confusion and wrong clicks?
Navigation Clarity → Test if motion improves wayfinding (A/B: animated transitions vs. static).
2. Engagement & Retention
Time on Task / Session Duration → Subtle delight animations may increase time spent.
Return Rate → If motion design makes the product feel smoother, users are more likely to come back.
Feature Adoption → Does animation draw attention to new or underused features?
3. Perception & Emotional Impact
Delight / Satisfaction Scores (via surveys, CSAT, or micro-interviews) → “How smooth/modern does this app feel?”
Brand Perception → Motion can strengthen identity. Ask: “Does this app feel premium / fun / trustworthy?”
Qualitative Feedback → Gather user quotes about how the product feels.
4. Accessibility & Usability
Cognitive Load → Well-designed motion reduces the need for explanation (measure via comprehension tests).
Accessibility Opt-outs → Track how often users disable animations; high opt-out means motion isn’t serving them well.
5. Experimental / A/B Testing
Variant A (no motion) vs. Variant B (motion-enhanced)
-Compare click-through rates, onboarding drop-offs, error rates, satisfaction scores.
-Use analytics funnels (onboarding completion %, checkout conversion, etc.).
6. Internal Product Metrics
Support Tickets → Do animations reduce “How do I…?” questions?
Training / Documentation Reduction → If motion demonstrates functionality, users need fewer explanations.